Advertising

Print Advertising

In this digital age, it’s too easy to dismiss Print advertising as an outdated media. We disagree wholeheartedly and will use tracking and response analysis to demonstrate that print still has a key role to play in your advertising campaigns. Especially when in this economic climate we can buy it for you at the best possible prices and there is alot less clutter.

Your offline press campaigns work best when they are integrated with your digital activity. At RWP GROUP, our press teams are our Digital teams making cross-platform integration and communication a reality.

As an advertiser, your choices can be confusing. Press or Magazines? National or Regional? Display or Classified? Colour or Mono? Weekday or Weekend? Using TGI, Nielsen, ABC, Mintel and the wealth of experience at their disposal, our Media Team and Account Handlers will guide you through the options and steer you towards the route that best meets your objectives.

Outdoor Advertising

Whether it’s tube car panels to drive response, or 6 sheets to drive retail footfall, we know how best to use outdoor advertising to grow your sales.

RWP GROUP can exploiti todays economic environment to buy Outdoor campaigns for our clients at prices that were previously unimaginable! The reduced cost of these campaigns improves our clients’ ROI and often adds a profitable new media to their advertising mix.

Outdoor Advertising can now provide a low cost opportunity for you to put your brand or message in front of a large number of the right people at the right time. If your Outdoor campaign is properly integrated into your digital and press strategies, you will reap the benefits of message reinforcement and brand consistency. The flexibility of available formats, shapes and sizes will allow you to perfectly match your objectives and target market to the available options, so that they can be used to the best advantage and maximise your returns.

Digital Advertising

Digital display Ads, Networks, Newsletters, CPM, CPC, CPA - we’re here to help you cut through the jargon and focus on targeting the right people at the right time for the right price.

Right now, our range of digital media options includes targeted display advertising, specialist and social networks, price comparison sites, email marketing, newsletters, affiliates and lead generation.

Focused solely on your objectives, our digital experts will construct the campaign that works best for you with solutions that are fully tracked, managed, reported and optimised to ensure you get the results you need.

Search Engine Marketing

Many consumers will respond to your offline advertising by visiting a Search Engine. Using Pay Per Click (PPC) and Search Engine Optimisation (SEO), our experts will drive profitable traffic to your website and helping you to close the sale.

PPC - Pay Per Click advertising

We currently develop strategies and manage PPC campaigns for over 100 clients across all categories. Our dedicated team will manage your account using the best analytics, tracking, optimisation and sales-allocation techniques – but crucially, they will also understand your overall marketing objectives and will ensure that your digital and offline campaigns are integrated.

SEO - Search Engine Optimisation

We design and implement Search Engine Optimisation (SEO) strategies that help you generate more business from your website. Our entire approach is centred on optimising your search engine rankings to deliver conversions, not just traffic.

We know that purchasers will visit your site on many occasions before they make their purchase. Our sales-allocation reporting will show you their journey and indicate where your budget should be spent to maximise returns.

Broadcast Advertising

We exploit opportunities with  Radio  to ensure that your travel ads focus on targeting the right audience for the right price. Ongoing response analysis ensures that your budgets are constantly optimised and wastage minimised.

Radio

Radio has always been used to reinforce the messages promoted in Digital and Offline campaigns, but we are increasingly seeing the benefit of it as a Direct Response medium in its own right. We advise our clients to buy radio airtime aggressively and always to use their web address as the Call to Action. Consumers often forget phone numbers, but our experience shows that if a tactical Search campaign is run in conjunction with URL-led Radio advertising, response will be maximised.